Here at MadeSimple we’re always looking for insights into how to do better business and one of the best ways to do so is by reading business books written by experts. One of the most integral aspects of business is marketing, and one of the most integral aspects of that is copywriting. Continue reading
‘Because in business it doesn’t matter what you do it matters why you do it’
Reading this book changed my mindset, my vision, maybe even my future.
The book begins with example after example by Sinek to back up his ‘why’ theory. Although this ensures that the point really hits home, the style does become repetitive. Continue reading