Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading
You have started a business but you’re short of one very important thing… money. Having an extra source of capital can help your business in a number of ways: You could hire new staff, acquire a new office space, build a new product, go live with a marketing campaign, and of course much more. But where on earth do you get funding from? Finding the right place for this can be tricky. With this in mind, we have done some investigating to give you an idea of the most popular funding routes available to you and your business. Read on to find out more. Continue reading
Lord Young has had a remarkable career in both the business and the political worlds, serving under various conservative governments and acting as the Secretary of State for Employment. He has spearheaded multiple initiatives including Start Up Loans, was an Enterprise Adviser to David Cameron and has written a number or vital reports about the small business landscape in the UK. Towards the end of last year we were lucky enough to sit down with him and discuss ‘business’. Continue reading
James Crowther owns one of Europe’s 20 million SMEs. Utilising his background in finance and fleet management, James’ vehicle brokerage business, Trade Vehicles Direct, finds clients the best deals on cars by sourcing direct from suppliers. His negotiation skills and industry relationships are key to his success and have allowed him to grow fast in his niche. Unfortunately, he struggled to fund the rapid growth since the main banks struggled to analyse his model and fit his business in a convenient box.
Undoubtedly one of the biggest tasks that a small business will face is getting finance. Often, this will strongly dictate how successful a new venture can become – and there is no doubt that immediate capital is something that could help your business ten fold, especially when money is tight. Continue reading