Category Archives: Guest Post

FreeAgent unveils the secret to getting paid three times quicker

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Get-Paid---FreeAgent (1)

Whether its clients “forgetting” to pay, stalling for time before settling their bill – or sometimes just deciding not to pay you at all – having to chase up money that’s rightfully yours is frustrating and time-consuming. And the problem of late payment is more widespread than you might think – the UK government estimates that small firms are currently owed around £26bn in late payments, while the process of chasing debts costs these businesses millions of pounds more. Continue reading

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An Interview with Lord Young – Part Two

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In the first part of our interview Lord Young gave his opinion on what makes a great entrepreneur and his most recent initiative, Start Up Loans – and how it has created opportunities for small businesses which did not exist before. In this week’s post Lord Young gives his views on the possibility of a tech giant emerging from the UK and what he thinks of the EU (amongst various other things). Let’s get started. Continue reading

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The difficulty small businesses are facing accessing finance, and how iwoca is using technology and data to solve this problem

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James Crowther owns one of Europe’s 20 million SMEs. Utilising his background in finance and fleet management, James’ vehicle brokerage business, Trade Vehicles Direct, finds clients the best deals on cars by sourcing direct from suppliers. His negotiation skills and industry relationships are key to his success and have allowed him to grow fast in his niche. Unfortunately, he struggled to fund the rapid growth since the main banks struggled to analyse his model and fit his business in a convenient box.

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Striking the right tone of voice

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Striking the right tone of voice

First a quick definition; your BRAND is what people think and feel about a business.

And BRANDING is the set of tools used to influence what people think and feel.

Branding therefore includes the business name, logo, products and services, website design, marketing and advertising, a company’s behaviour …and its tone of voice. Continue reading

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10 small business branding mistakes

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10 small business branding mistakes

For small businesses on a limited budget, effective branding can be as much about avoiding mistakes as aiming to get everything 100% perfect. There are dozens of mistakes that crop up time and again, but below I’ve identified the most common. All are straightforward, seemingly obvious and, if you’re aware of them, easy to avoid. Continue reading

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Company names: what’s your type?

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Company names: what’s your type?

Before you even start looking for business name ideas for your new venture, it’s important to decide what TYPE of name you’re looking for. You’ll save yourself a lot of time and effort if you make this decision early on, or at least narrow down your options. Continue reading

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Where do business name ideas come from?

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Where do business name ideas come from?

Even as a branding guy, I’ll admit that a business name isn’t everything, and it certainly won’t compensate for a weak business idea or poor execution. However, a distinctive name can be an important start point for building a brand, whereas an unimaginative name cannot. Continue reading

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