Category Archives: MadeSimple

Protecting your property: An introduction to trademarking

Incorporating a limited company is one of the most effective ways of securing your business name. It means that nobody else can register a company using that witty name you’ve been sitting on for years before you’ve had a chance to get things off the ground. But it’s a common misconception that registering a name with Companies House brings with it all worldly rights to the name. Continue reading

‘Your Business Adventure’ – a MadeSimple infographic

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Formed a company but not sure what to do next? No problem adventurers. We’ve designed this infographic to help you navigate through the early stages of running and growing your very own business. You’ll find tips-a-plenty and some guidance on dodging potential hazards. It’s a jungle out there… but we’re here to help. Continue reading

Social media horror stories that’ll give you nightmares

Social media horror stories that'll give you nightmares

Halloween is here! And whilst you may view Halloween as being all about trick or treating, witches, pumpkins and so on, here at MadeSimple we have a different take. We think Halloween is the perfect time to look at some of the nightmarish social media mistakes made by large companies, who really should have known better. Read on at your own peril! Continue reading

How to perfect your business’s tone of voice

How to perfect your business's tone of voice

Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading

How to perfect your business’s tone of voice

How to perfect your business's tone of voice

Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading

8 ways you know you’re an entrepreneur in the making

8 ways you know you're an entrepreneur in the making

Business dictionary.com define an entrepreneur as “Someone who exercises initiative by organizing a venture to take benefit of an opportunity”  This might describe what an entrepreneur is – but is there a set of qualities that an individual needs to become one? How do you know if you have what it takes to go it alone and start your own business? Let’s have a look at some key pointers that tell you whether you’re an entrepreneur in the making:  Continue reading

7 funding routes to help your business grow

7 funding routes to help your business grow

You have started a business but you’re short of one very important thing… money. Having an extra source of capital can help your business in a number of ways: You could hire new staff, acquire a new office space, build a new product, go live with a marketing campaign, and of course much more. But where on earth do you get funding from? Finding the right place for this can be tricky. With this in mind, we have done some investigating to give you an idea of the most popular funding routes available to you and your business. Read on to find out more.  Continue reading

5 ways to make an awesome ‘call to action’ that will convert

5 ways to make an awesome 'call to action' that will convert

An awesome ‘call to action’, also known as a ‘CTA’, can be the difference between making a sale and not. Despite this, so many online businesses treat the CTA as an afterthought, a few unimportant words that get plonked on the copy in the last minute without much consideration. This is a mistake. CTAs are a vital component of your website, emails, blogs and whatever else you use to connect with customers and potential customers. In this post, we’re going to look at 5 ways you can create an awesome call to action. We hope you find it useful.  Continue reading

8 ways to become a presentation master

8 ways to become a presentation master

After starting your business it’s likely that you’ll encounter a number of situations where you’ll need to deliver a presentation. Whilst presenting can be a nerve-wracking experience, it’s a great opportunity to really sell your business.  Continue reading