When you form a company you just want to get on with it. Most people dream of running their own business and find that official aspects of administration and filing within a company confusing. There are so many terms and phrases involved and that’s why it can be sometimes frustrating for people. Continue reading
It’s that time of year again, Halloween. It’s the first in a long line of celebrations that take place in the latter months of the year, and to celebrate we thought we would take a look at the top 5 scariest fictional businesses. As usual with our fictional business posts, we’ll be looking at some of the practical business lessons you can learn from these companies. Continue reading
When you work at a desk in front of a computer, it’s safe to say that you won’t get the sort of benefits that a lumberjack or a gristled woodsman would get. I’m talking in terms of health. Once you realise just how bad the atmosphere and activities of an office is for your body (posture, spine, sickness levels and immune efficiency) you start to think that you’re not necessarily the switched on professional you thought you were. Continue reading
That little craft hobby you have could be the beginning of something spectacular. The lovely recipe for pesto your grandmother taught you could be the start of a line of artisanal food products. Your skills at animating funny images for your friends online might be the beginning of a great business. Continue reading
Personally, I’m not a fan. So at this poignant time of year – I thought I’d explore exactly why the term has continued to grate on my nerves.
Over recent years, I’ve been at many a business award ceremony – where a range of awards are being given out to both women and men – but, then the ‘Mumpreneur of the Year’ award comes up – and of course, only business women who happen to be mums need apply. Continue reading
Listening to your customers is key to understanding how your products and services are working in the real world. And staying close to what customers think, good or bad is absolutely necessary.
Smart businesses are those that actively encourage feedback and welcome complaints. Receiving complaints is truly GREAT – here’s why:
• The average business never hears from 96% of its unhappy customers. For every complaint received, the average business has 26 customers with problems, of which 6 are ‘serious’. So if you gauge the standard of your service by the number of complaints you receive, you’re only dealing with the tip of the iceberg. By welcoming complaints from customers and making it easy for them to complain – you are opening up the opportunity to take action to resolve issues quickly. Remember, one idea shared by one complainer may fix an issue that saves you hundreds of future complaints. Continue reading
Business success does not happen overnight – well mostly not. It takes time, effort, some bumps along the way and most importantly (in my opinion at least), research.
The Great Aristotle once said ‘The secret of success is to know something nobody else knows’ and this is the type of thinking one should apply when going through the research process; scrutinise and examine what others are doing, and from that, understand what isn’t yet being done. This could ultimately set you up with a winning strategy.
It is imperative that you monitor competition in your chosen industry; fortunately there are many ways in which this can be done. Online tools such as Google Alerts, TalkWalker and Mention (all free!) are great for monitoring activity of your competition in terms of what type of marketing material they are putting out. Continue reading