Category Archives: Websites MadeSimple

How to perfect your business’s tone of voice

How to perfect your business's tone of voice

Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading

5 ways to make an awesome ‘call to action’ that will convert

5 ways to make an awesome 'call to action' that will convert

An awesome ‘call to action’, also known as a ‘CTA’, can be the difference between making a sale and not. Despite this, so many online businesses treat the CTA as an afterthought, a few unimportant words that get plonked on the copy in the last minute without much consideration. This is a mistake. CTAs are a vital component of your website, emails, blogs and whatever else you use to connect with customers and potential customers. In this post, we’re going to look at 5 ways you can create an awesome call to action. We hope you find it useful.  Continue reading

How to be an upselling master and impact your revenue

How to be an upselling master and impact your revenue

Getting your business off the ground without overspending on marketing can be tricky at the best of times. But what if there was a way to increase revenue without any additional marketing – a way to sell extra products without more promotion? Fortunately for small business owners this can be done, it just requires an understanding of upselling. Let’s take a look. Continue reading

How a personal touch can help you gain and retain customers

How a personal touch can help you gain and retain customers

‘Sometimes you want to go where everybody knows your name, and they’re always glad you came’ One thing we all appreciate is a personal touch, so succinctly put in this lyric from the Cheers theme. When you go to your local store and the owner knows your name and what you want –  you feel appreciated. Personalisation is now fundamental to the success of any business – offline and online. Obviously putting this into action is slightly different with a website than it is with a store or bar in Boston, so to help, here are a few ways to add the personal touch to your website: Continue reading

6 ways to make the customer the centre of your website

Webshop sucess

So you are thinking of building a website for your business – fantastic. You’re on your way to discovering new customers in a way that simply isn’t possible offline. However just having a website is not enough on its own. You can have the most fantastic product or service but if your site does not have the customer in mind then you will find that bottom line sales will suffer as a result.  There are a number of ways to ensure that your site is user-friendly. Here are our top six: Continue reading

Your new business needs a branded email address. Here are 4 reasons why.

branded-emails-blog

You’ve just started up and now you’re keen to start shouting about your business by sending some emails to potential customers, suppliers and partners… BUT STOP! What email address are you sending these emails from? [email protected]? [email protected]? [email protected]? [email protected]? Continue reading

What is your business proposition?

What is your business proposition?

When you have an idea for a business it can be hard to visualise or articulate. But if you’re looking to convince clients, customers or investors then you will need to develop a strong business proposition. Continue reading

The 6 different website personality types

The 6 different website personality types

What do people think when they meet your website?

People are a lot like websites, some you like and some you don’t. Some you love and some you would avoid like the plague. So what does your website say to people when they ‘meet’ it? Let’s take a look. Continue reading