Taking on the challenge of rebranding is a significant decision for any business. The implications of rebranding run deep and wide.
We’ve been fortunate that our business has grown significantly over the years and we’ve experienced continued success. Success is great – but we’re not ones to rest on our laurels – as in the fast paced world of digital and online commerce, it’s always about pushing forward and staying ahead of the competition.
Approaching our ‘teenage’ years, we felt it was the perfect time to reassess our direction and prepare for our future.
A decade in digital is a lifetime
MadeSimple started out in 2002 and so in business years, we’re still relatively young. But given the pace of change all businesses have experienced over the past decade – 2002 seems a lifetime away.
Take yourself back – and we’re talking about a time before smartphones and social networks existed, to when businesses didn’t even have a website, let alone the provision for people to buy online. Customers were still very much viewed as a commodity and the customer experience didn’t come into the equation.
Preparing for the future
As part of our rebrand, we’ve done a lot of soul-searching and it’s been interesting exploring who we are, what we’re about, why we exist and where we’re heading.
We’re different to many of our competitors – as we provide a family of business services for our customers. And we felt we wanted to make that point more evident.
Our sites have been around for years and have serviced over half a million UK businesses – so we needed to respect the integrity of our current presence – yet refresh each site in line with our new identity and the message that we are a ‘Group’ of solutions, rather than a one hit wonder.
Our mobile responsive MadeSimple Group site showcases each of our services – and each individual site tells the story of our “Group” too. A new ‘MadeSimple’ header runs across all of our sites – so our customers can easily navigate to our other sites and learn more about MadeSimple.
Our ambition is to continuously grow our service range so that MadeSimple can support our customers whether they are starting, running or growing their business – and so we needed a new identity to bring all of our different services together and to facilitate further growth.
The changing face of MadeSimple
From a visual perspective, we’ve endeavoured to remove fuss and keep things simple. Our ‘swoosh’ has been stripped away – and we have a slightly different colour palette.
We’ve refined our photographic styling too – focusing on real world people and getting our customers involved in the stories we share. In fact, if you visit our new offices, you’ll see photos of our Customers’ Shoes – a campaign focused on getting our customers directly involved in our rebrand.
Some simple changes you’ll notice
- We now use ‘MadeSimple’ as one word – in line with our new branding.
- Our virtual office business – London Presence – has now been brought into the MadeSimple branding – and very aptly named, Virtual Office Made Simple.
The future’s Simple
Making business simple lies at the heart of our intent. Maturing as a business, as in life, often means changing behaviours and appearance (whilst still remaining the same at heart) – having been in business for the past 12 years, we needed a refresh – and we’re fortunate that not only do we have a new identity, but we have wonderful new offices too.
Our thinking is clear and simple, and we believe our new look is simple too.
We’re looking forward to our new space and the ‘teenage’ years. Exciting times ahead.
By Michelle Carvill at MadeSimple – Find Michelle on Google+