George the Poet – Coming to MadeSimple on Tues 11th August

Made simple inhouse news (1)

Thanks to team member Ryan Muschett we’ve got George the Poet (the ‘people’s poet) coming to MadeSimple on 11th August.

Ryan and George grew up in the same area of London many years ago – George, a now highly accomplished ‘socially motivated’ People’s Poet – regularly featured on BBC radio, TV, The Brits – and is an award winning writer, author, poet.  You can see him in action here. Continue reading George the Poet – Coming to MadeSimple on Tues 11th August

A Monday Morning with the Prime Minister

MM DC

With just 10 days until the general election – David Cameron is, by his own admission, ‘bloody pumped up’ and ready for an election fight.

This morning, our Marketing Director, Michelle Carvill – was invited along to hear David Cameron launch the Tory ‘Small Business Manifesto’.

Continue reading A Monday Morning with the Prime Minister

Mumpreneur – Love it or Hate it?

Mumpreneur - mother's day

Personally, I’m not a fan. So at this poignant time of year – I thought I’d explore exactly why the term has continued to grate on my nerves.

Over recent years, I’ve been at many a business award ceremony – where a range of awards are being given out to both women and men – but, then the ‘Mumpreneur of the Year’ award comes up – and of course, only business women who happen to be mums need apply. Continue reading Mumpreneur – Love it or Hate it?

Why MadeSimple decided to rebrand

Taking on the challenge of rebranding is a significant decision for any business. The implications of rebranding run deep and wide.

We’ve been fortunate that our business has grown significantly over the years and we’ve experienced continued success. Success is great – but we’re not ones to rest on our laurels – as in the fast paced world of digital and online commerce, it’s always about pushing forward and staying ahead of the competition.

Approaching our ‘teenage’ years, we felt it was the perfect time to reassess our direction and prepare for our future.

A decade in digital is a lifetime

MadeSimple started out in 2002 and so in business years, we’re still relatively young. But given the pace of change all businesses have experienced over the past decade – 2002 seems a lifetime away.

Take yourself back – and we’re talking about a time before smartphones and social networks existed, to when businesses didn’t even have a website, let alone the provision for people to buy online. Customers were still very much viewed as a commodity and the customer experience didn’t come into the equation.

Preparing for the future

As part of our rebrand, we’ve done a lot of soul-searching and it’s been interesting exploring who we are, what we’re about, why we exist and where we’re heading.

We’re different to many of our competitors – as we provide a family of business services for our customers. And we felt we wanted to make that point more evident.

Our sites have been around for years and have serviced over half a million UK businesses – so we needed to respect the integrity of our current presence – yet refresh each site in line with our new identity and the message that we are a ‘Group’ of solutions, rather than a one hit wonder.

Our mobile responsive MadeSimple Group site showcases each of our services – and each individual site tells the story of our “Group” too. A new ‘MadeSimple’ header runs across all of our sites – so our customers can easily navigate to our other sites and learn more about MadeSimple.

Our ambition is to continuously grow our service range so that MadeSimple can support our customers whether they are starting, running or growing their business – and so we needed a new identity to bring all of our different services together and to facilitate further growth.

The changing face of MadeSimple

From a visual perspective, we’ve endeavoured to remove fuss and keep things simple. Our ‘swoosh’ has been stripped away – and we have a slightly different colour palette.

We’ve refined our photographic styling too – focusing on real world people and getting our customers involved in the stories we share. In fact, if you visit our new offices, you’ll see photos of our Customers’ Shoes – a campaign focused on getting our customers directly involved in our rebrand.

Some simple changes you’ll notice

  • We now use ‘MadeSimple’ as one word – in line with our new branding.
  • Our virtual office business – London Presence – has now been brought into the MadeSimple branding – and very aptly named, Virtual Office Made Simple.

The future’s Simple

Making business simple lies at the heart of our intent. Maturing as a business, as in life, often means changing behaviours and appearance (whilst still remaining the same at heart) – having been in business for the past 12 years, we needed a refresh – and we’re fortunate that not only do we have a new identity, but we have wonderful new offices too.

Our thinking is clear and simple, and we believe our new look is simple too.

We’re looking forward to our new space and the ‘teenage’ years. Exciting times ahead.

By Michelle Carvill at MadeSimpleFind Michelle on Google+

MadeSimple is having a makeover – and we want your shoes!

Yes, you read that correctly – we want your shoes and yes, it is a genuine request. We’re working towards developing some plantar insoles for patients and need the data for research purposes.

Not your physical shoes of course – we simply want you to send us a ‘shoe selfie’ – (a photo of you in your shoes) just like the ones above.

Why…

Having been born in the early 2000’s – MadeSimple has now hit the ‘teenage’ years.

Maturing as a business, as in life, often means reflecting on what we’ve done over the years, what we’ve learnt and what we think the future needs to look like. And of course with maturity, we often change our appearance and behaviours (whilst still remaining the same at heart). Continue reading MadeSimple is having a makeover – and we want your shoes!

It Takes (More Than) Two Baby – To Create a WOW Customer Experience

Are your customers having a WOW experience?

Before you start reading, first I want you to pause and do some thinking.

Thinking Alert 1: Think about your own day-to-day experiences. Think about what happens when you go ‘online’ to find a product or service, or indeed to research something you need.

Thinking Alert 2: Think about your experiences of walking into a shop, a ticket office, a supermarket, a café, a bar. Think about all the messages you see and receive from businesses and brands on a daily basis. There’s a lot right? And as consumers we are bombarded with messages – we experience ‘service’ at many levels.

Thinking Alert 3: More thinking now please…Think about a recent purchase – think about the service experience – how was if for you? Good, bad, forgettable or WOW?

Good feelings, bad feelings? Did you talk to others about your experience – sharing the love – or sharing your frustrations?

In a world where consumers have so much choice at their fingertips – and there are so many people vying for their attention – organisations are doing everything they can to stand out from the crowd.

It’s often difficult to differentiate on product – there’s masses of choice – and there will always be a competitive product with a ‘faster, better, cheaper’ message. Continue reading It Takes (More Than) Two Baby – To Create a WOW Customer Experience