It’s an age old problem. You have a business dream and an idea for a website but – you don’t know where to start.
Well, the first thing to remember is that the feeling of not knowing where to start happens to many people. When you have lofty ambitions they can be so big that it’s difficult to break down into smaller parts. An easy solution to that is to start small, even if they are work-from-home jobs.
But it is possible to do, and we’ll show you how, so that when you build your business website it’s not a daunting task, but a fun and exciting process – as it should be.
Do you know what your business is all about?
You might hear things about your ‘unique selling point’ or your ‘business proposition’. Your business idea may be all about your passion for motorbikes, and that may be enough so that people can’t wait to buy from you – then great. However just because you’re clear about how passionate you are, you still need to communicate that and put it across to others.
Try to come up with an elevator pitch. This is a way to describe your business to an investor or client (but you could also put it on your site) in thirty seconds to a minute. This should be clear and concise – and sell all the features and benefits.
Do you know your audience?
The most important place to start is with your audience. Who are they? It’s no good thinking, “I sell motorbikes” that’s not enough. Why do your customers get out of bed in the morning? You need to know your audience inside out.
Try creating some personas to define your audience. Jot down a few fictional names and define the personalities of your typical customer including the following:
- Are they male or female?
- What sort of job do they have?
- What is their income like?
- What’s important to them?
It all helps really nail who you’re going after and this makes creating your website much simpler.
Do you know your industry?
Or rather, do you know where you fit within it? If not, try and look at some competitors. What niches do they fill? What do they do that works and what do they do that doesn’t? You can visit the websites of your competitors to get a sense of what they are like and how they work, this can give you good inspiration for your own site.
You can do company searches to get more detailed information on your competitors, including financial details and company structure details. This can give you good business insight in addition to helping you find inspiration on building your website.
Where to start? With your website!
Starting off is often a leap of faith. But that leap is the exciting part, and whilst it might seem scary or daunting it really doesn’t have to be. You can create a fantastic website yourself using the above tips. Hopefully these insights can help you get a vibe for when you start building your website.
Thanks for reading and don’t forget to check out the rest of our blog for more fantastic tips on how to create and maintain a great business website.