We review the 2017 Christmas ads!

There’s no use burying your head in the snow, Christmas is here, along with those all-important festive adverts. Now that all the big players have shared their offerings, we thought we’d ask around the office and find out what our team thought of the ads. Take a look, then let us know what you think on our Twitter and Facebook pages. Continue reading We review the 2017 Christmas ads!

Striking the right tone of voice

Striking the right tone of voice

First a quick definition; your BRAND is what people think and feel about a business.

And BRANDING is the set of tools used to influence what people think and feel.

Branding therefore includes the business name, logo, products and services, website design, marketing and advertising, a company’s behaviour …and its tone of voice. Continue reading Striking the right tone of voice

Company names: what’s your type?

Company names: what’s your type?

Before you even start looking for business name ideas for your new venture, it’s important to decide what TYPE of name you’re looking for. You’ll save yourself a lot of time and effort if you make this decision early on, or at least narrow down your options. Continue reading Company names: what’s your type?