Digital marketing and web design, in particular, is chock-full of jargon. Alt attributes, browsers, CMS (no, not this one!) – the list is absolutely huge. In this post we’re going to look at one of, if not the most commonly used piece of jargon… the CTA. Continue reading Quick look: What is a CTA?
An awesome ‘call to action’, also known as a ‘CTA’, can be the difference between making a sale and not. Despite this, so many online businesses treat the CTA as an afterthought, a few unimportant words that get plonked on the copy in the last minute without much consideration. This is a mistake. CTAs are a vital component of your website, emails, blogs and whatever else you use to connect with customers and potential customers. In this post, we’re going to look at 5 ways you can create an awesome call to action. We hope you find it useful. Continue reading 5 ways to make an awesome ‘call to action’ that will convert