Company names: what’s your type?

Company names: what’s your type?

Before you even start looking for business name ideas for your new venture, it’s important to decide what TYPE of name you’re looking for. You’ll save yourself a lot of time and effort if you make this decision early on, or at least narrow down your options. Continue reading Company names: what’s your type?

Where do business name ideas come from?

Where do business name ideas come from?

Even as a branding guy, I’ll admit that a business name isn’t everything, and it certainly won’t compensate for a weak business idea or poor execution. However, a distinctive name can be an important start point for building a brand, whereas an unimaginative name cannot. Continue reading Where do business name ideas come from?