An interview with Anna Ward from CakeDrop

Anna from CakeDrop

It’s often said that you should love what you do. Well, it’s safe to say that Anna Ward loves what she does – after all she gets to work with cake every day, and who doesn’t love cake?! Anna launched CakeDrop – a cake delivery service for offices –  in July 2017 (still fresh!) and she certainly knows what it takes to get started. Here Anna talks to us about her inspiration for the delicious idea and how life has changed since launching. Enjoy…

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Social media horror stories that’ll give you nightmares

Social media horror stories that'll give you nightmares

Halloween is here! And whilst you may view Halloween as being all about trick or treating, witches, pumpkins and so on, here at MadeSimple we have a different take. We think Halloween is the perfect time to look at some of the nightmarish social media mistakes made by large companies, who really should have known better. Read on at your own peril! Continue reading Social media horror stories that’ll give you nightmares

How to perfect your business’s tone of voice

How to perfect your business's tone of voice

Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading How to perfect your business’s tone of voice

How to perfect your business’s tone of voice

How to perfect your business's tone of voice

Your business’s tone of voice is effectively how you interact with your audience. It should steer your conversations with customers, your website content, your emails, your social media and pretty much each and every one of your communications. But how do you go about developing a tone of voice which truly suits your brand? Let’s take a look at some ways in which you can really find your voice. Continue reading How to perfect your business’s tone of voice

8 ways you know you’re an entrepreneur in the making

8 ways you know you're an entrepreneur in the making

Business dictionary.com define an entrepreneur as “Someone who exercises initiative by organizing a venture to take benefit of an opportunity”  This might describe what an entrepreneur is – but is there a set of qualities that an individual needs to become one? How do you know if you have what it takes to go it alone and start your own business? Let’s have a look at some key pointers that tell you whether you’re an entrepreneur in the making:  Continue reading 8 ways you know you’re an entrepreneur in the making

7 funding routes to help your business grow

7 funding routes to help your business grow

You have started a business but you’re short of one very important thing… money. Having an extra source of capital can help your business in a number of ways: You could hire new staff, acquire a new office space, build a new product, go live with a marketing campaign, and of course much more. But where on earth do you get funding from? Finding the right place for this can be tricky. With this in mind, we have done some investigating to give you an idea of the most popular funding routes available to you and your business. Read on to find out more.  Continue reading 7 funding routes to help your business grow

8 ways to become a presentation master

8 ways to become a presentation master

After starting your business it’s likely that you’ll encounter a number of situations where you’ll need to deliver a presentation. Whilst presenting can be a nerve-wracking experience, it’s a great opportunity to really sell your business.  Continue reading 8 ways to become a presentation master

6 moments of entrepreneurial inspiration from HBO’s Silicon Valley

6 moments of entrepreneurial inspiration from HBO's Silicon Valley

The life of a startup is full of ups and downs. Fortunately, there is a simple way to prepare for the tough road ahead… watch the HBO show Silicon Valley. Whilst some shows and films may teach a few business lessons, Silicon Valley is an incredibly accurate case study that startups can genuinely learn from (whilst also being ridiculous and hilarious).  Continue reading 6 moments of entrepreneurial inspiration from HBO’s Silicon Valley

How to be an upselling master and impact your revenue

How to be an upselling master and impact your revenue

Getting your business off the ground without overspending on marketing can be tricky at the best of times. But what if there was a way to increase revenue without any additional marketing – a way to sell extra products without more promotion? Fortunately for small business owners this can be done, it just requires an understanding of upselling. Let’s take a look. Continue reading How to be an upselling master and impact your revenue

What exactly is a startup?

What exactly is a startup?

Startup – possibly one of the most overused words today. Startup culture, startup business, startup mentality. Some countries – Israel for example – have even been described as a startup nation. The term is clearly widespread, but what exactly does it mean to be a startup? It can’t be enough to work in a co-working space and sit on bean bags to be described as one, surely? Well as you will see in this post, there is more than one way to define a startup: Continue reading What exactly is a startup?