An interview with Julie Holmes, co-founder of Hey Mic!

HeyMic! Founders

Tell us a little bit about your company. What is your business in your own words? How long has it been running?

I’m Julie Holmes, the creator and co-founder of a company called JUST Innovate Ltd which manufactures and sells a neat little gadget called Hey Mic!. Hey Mic! is a Bluetooth wireless microphone explicitly designed to connect with smartphones to capture great audio with your videos.

Our business has two founders: Steve Clarke and me. We’re both professional speakers who decided to work together early last year, and we’ve been running since June 2017. We launched Hey Mic! within 90 days!

Was there a lightbulb moment?

It happened when I was working at a trade show, where I was speaking to a group of about 200 people. I wanted to capture some audio of the essential messages I had put together for this presentation and the questions asked by the audience so that I could share them back with other people in my business, namely sales and marketing.

I’d done recordings on my phone before, but they were never good enough to be used as it was often hard to hear in big, busy rooms. I knew at that moment I needed to create something that would make it easy for me to capture and reuse the audio, so that’s where the idea of Hey Mic! was born.

Were there any big pain points when you were starting up the business?

One of the most significant challenges we had was purely finding time to get things off the ground.

Both Steve and I are busy, full-time speakers and business leaders, so carving out and creating another company was incredibly hard. So, as you can imagine, we were both working evenings and weekends as we tried to get Hey Mic! off the ground and it often felt like there weren’t enough hours in the day – we got tired! But we believed in our product, so knew we had to make it happen.

What has the high point been so far?

We donated a couple of Hey Mic!s to the Professional Speakers’ Association in the UK to help raise funds for their Foundation, which collects money from its members via auctions for other speakers when they fall on hard times, or just need a helping hand.

I was amazed to see how excited everyone was to bid on our product! It was so rewarding to see how much money we were generating for the cause, but it also reinforced that people in our marketplace; our friends and colleagues, saw how valuable Hey Mic! could be for them.

Have there been any low points and how did you overcome them?

Continue reading An interview with Julie Holmes, co-founder of Hey Mic!

An interview with Latif Baluch and Ramy Al Kadhi from Calio

In the age of social media, putting aside real time for friends can feel a little, well, old-fashioned. Latif Baluch and Ramy Al Kadhi want to change this with Calio, an all-encompassing calendar app for your phone that makes organising get-togethers simple (we’re always big fans of that). We caught up with the guys last month to see how business was going. Continue reading An interview with Latif Baluch and Ramy Al Kadhi from Calio

10 online tools and apps that will make doing business super simple

There are so many apps and tools out there claiming that they can help increase efficiency, productivity and so on, it’s a chore in itself sifting through them all. Well sift no more, we’ve compiled 10 (well actually 11) of our favourites that will help you do beautiful business, simply. Continue reading 10 online tools and apps that will make doing business super simple

Social media horror stories that’ll give you nightmares

Social media horror stories that'll give you nightmares

Halloween is here! And whilst you may view Halloween as being all about trick or treating, witches, pumpkins and so on, here at MadeSimple we have a different take. We think Halloween is the perfect time to look at some of the nightmarish social media mistakes made by large companies, who really should have known better. Read on at your own peril! Continue reading Social media horror stories that’ll give you nightmares

6 moments of entrepreneurial inspiration from HBO’s Silicon Valley

6 moments of entrepreneurial inspiration from HBO's Silicon Valley

The life of a startup is full of ups and downs. Fortunately, there is a simple way to prepare for the tough road ahead… watch the HBO show Silicon Valley. Whilst some shows and films may teach a few business lessons, Silicon Valley is an incredibly accurate case study that startups can genuinely learn from (whilst also being ridiculous and hilarious).  Continue reading 6 moments of entrepreneurial inspiration from HBO’s Silicon Valley

What exactly is a startup?

What exactly is a startup?

Startup – possibly one of the most overused words today. Startup culture, startup business, startup mentality. Some countries – Israel for example – have even been described as a startup nation. The term is clearly widespread, but what exactly does it mean to be a startup? It can’t be enough to work in a co-working space and sit on bean bags to be described as one, surely? Well as you will see in this post, there is more than one way to define a startup: Continue reading What exactly is a startup?

6 ways to make the customer the centre of your website

Webshop sucess

So you are thinking of building a website for your business – fantastic. You’re on your way to discovering new customers in a way that simply isn’t possible offline. However just having a website is not enough on its own. You can have the most fantastic product or service but if your site does not have the customer in mind then you will find that bottom line sales will suffer as a result.  There are a number of ways to ensure that your site is user-friendly. Here are our top six: Continue reading 6 ways to make the customer the centre of your website

How can your startup embrace the sharing economy?

How can your startup embrace the sharing economy?

Airbnb, Uber, Netflix, Zopa, Zipcar, Spotify and Lending Club. These companies, and many others like them, are a part of what is known as the ‘sharing economy’. This has become an extremely widely used term,  but nevertheless,  it’s important to understand exactly how this phenomenon came about. Celine Herweijer of PWC manages to summarise its meaning in a concise way saying  “The sharing economy is an interesting collision between megatrends. How I like to describe it is – ownership is old school. In other words, it’s around sharing or renting rather than buying and owning things long term.” Continue reading How can your startup embrace the sharing economy?

Startup Story: Abidemi Sanusi, Ready Writer

readywriter2

Welcome to the latest edition of the blog series that focuses on entrepreneurs with great startup stories. This week we’re talking to Abidemi Sanusi who sat down with us to discuss Ready Writer – her content writing and training venture created to help businesses grow.

Entrepreneur: Abidemi Sanusi
Business: Ready Writer Ltd
Founded: 2013 Continue reading Startup Story: Abidemi Sanusi, Ready Writer