Quick look: What is a CTA?

Digital marketing and web design, in particular, is chock-full of jargon. Alt attributes, browsers, CMS (no, not this one!) – the list is absolutely huge. In this post we’re going to look at one of, if not the most commonly used piece of jargon… the CTA.

CTA stands for Call To Action

The overwhelming majority of web pages that you visit will have a purpose. An aim. A goal. It’s the job of the CTA to convey and enable this.

What does a CTA look like?

A CTA can take all shapes and sizes:

Buttons…

Links…

Images…

Where can I expect to see a CTA?

The CTA is not unique to web pages. Marketing emails rely heavily on them too.

While it’s typically fine for a web page to have more than one CTA (just look at Amazon), emails should keep the number of CTAs to a minimum.This is to keep the purpose clear. However, it’s fine to have more than one CTA that points to the same location.

Words are key

The copy you use in CTAs is vital. The user should have no doubt about where the CTA will direct them. When creating your own, be as clear and specific as possible.

We hope you’ve found this ‘Quick look’ post helpful.

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