StartUp TV

Michelle Carvill
Marketing Director

In 2002 Michelle founded Carvill Creative - a marketing, social media and web agency. Having provided consultancy services to MadeSimple Group for a number of years, Michelle now holds the position of Marketing Director within the group.
Michelle is passionate about 'the digital future' and regularly consults and speaks about ‘modern marketing‘, online marketing communication strategies, social media strategies, website effectiveness planning, and blending traditional and social marketing activities effectively.

Sarah Kerrigan
Social Media Executive at MadeSimple

As MadeSimple's Social Media Manager Sarah is required to stay constantly up-to-date with the latest in social. As well as managing all of our platforms, Sarah writes and runs training courses on Social Media, Twitter, Google+ and Hootsuite.

Before joining MadeSimple, Sarah helped a number of institutes, including The Museum of Rural Life with their social media strategy. Sarah now works with a large range of businesses from small startups to larger companies (such as Whole Foods Market) training them across all aspects of social media. Sarah graduated from Reading University in 2011 with a BA (Hons) English Literature - a qualification that's proved particularly useful for creating exciting, fresh content. Sarah is also Hootsuite certified which is particularly useful when it comes to training social media marketers.

Kirsten McLean
Head of Innovation at Feefo

Kirsten is Feefo’s Head of Innovation, leading the continued development of Feefo’s product portfolio. Kirsten’s passion for new technology and customer insight, supported by her background in the market research industry, propelled her to this role after spending a year at Feefo as an Account Manager. Kirsten now spearheads the team in providing merchants with new options to further harness and leverage user generated content.

Emily Coltman FCA
Chief Accountant of FreeAgent

Emily Coltman FCA, Chief Accountant of FreeAgent, is a very unusual Chartered Accountant - she is bilingual in accounting-speak and plain English!

A graduate of the University of Cambridge, Emily has been working with small businesses since the year 2000 and is passionate about helping their owners lose their fear of "the numbers" and the taxman.

She is the author of three e-books, "Finance for Small Business", "Micro Multinationals", and "Very Awkward Tax".

Leanne McEntee
Head of Home at notonthehighstreet.com

Responsible for the strategic growth of several of our largest on-site categories, Leanne has over four years of experience of working with small businesses and their products within an e-commerce environment. Having previously held roles within Account Management and Partner Community, she has worked closely with our Partner Community to drive growth and development.

Emma Cathie-Harris
Category Manager for the Home department at notonthehighstreet.com‎

Responsible for the commercial growth of one of our largest on-site categories, Emma has over five years of experience of working with small businesses and their products within the Home department. A former Account Manager, she has coached some of our top Partners through expansion and growth.

Amanda Ruiz
‘The Ultimate Door Opener’

Amanda Ruiz is known by her clients as The Ultimate Door Opener and is the PR Expert for Entrepreneurs. She trains business owners in the UK and US how to open their own doors to the press so they can become #VISIBLE and grow their businesses as a result of securing their own media coverage. She has a very high success rate with clients successfully securing press coverage through her tips and strategies which has then led onto new client acquisition. Amanda gives fun, inspiring and interactive workshops where she spills the beans on her proven process: The 7 Secrets on How to Get into the Press.

Alberto Ceccolini
Developer

Alberto has been a Web Developer at MadeSimple since 2013. His role sees him responsible for the coding of websites, new pages and new elements.

As well as this, Alberto also assists in the running of our multiple blogs. He is an enthusiastic WordPress user who has set up numerous websites and blogs using the platform - both at work and as a hobby.

In short, Alberto is our resident WordPress aficionado.

Mathew Aitken
Head of Content

Mathew has been a member of the MadeSimple team since 2003 where he started as a Customer Services Agent. In 2009 Mathew joined the Marketing Department, where he still works as Head of Content - making him responsible for all the content that MadeSimple create.

Thanks to his time in the Customer Services team Mathew is knowledgeable in all aspects of company formation process and is able to explain the steps involved in clear, jargon free, terms.

Prior to joining MadeSimple Mathew studies Journalism at The London College of Communication.